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Apple, iPhone, and the Shifting of Coolness

There’s a wonderful scene in “Almost Famous” in which Philip Seymour Hoffman tells the teenage aspiring writer/protagonist, “I met you. You are not cool.” I’ve always loved that line, because I feel like what he was really saying was, “You are your own ki…
There’s a wonderful scene in “Almost Famous” in which Philip Seymour Hoffman tells the teenage aspiring writer/protagonist, “I met you. You are not cool.” I’ve always loved that l… http://wiki.gilcommunity.com/blog/apple-iphone-and-shifting-coolness4/

Apple, iPhone, and the Shifting of Coolness

There’s a wonderful scene in “Almost Famous” in which Philip Seymour Hoffman tells the teenage aspiring writer/protagonist, “I met you. You are not cool.” I’ve always loved that line, because I feel like what he was really saying was, “You are your own ki…
There’s a wonderful scene in “Almost Famous” in which Philip Seymour Hoffman tells the teenage aspiring writer/protagonist, “I met you. You are not cool.” I’ve always loved that l… http://wiki.gilcommunity.com/blog/apple-iphone-and-shifting-coolness2/

Apple, iPhone, and the Shifting of Coolness

There’s a wonderful scene in “Almost Famous” in which Philip Seymour Hoffman tells the teenage aspiring writer/protagonist, “I met you. You are not cool.” I’ve always loved that line, because I feel like what he was really saying was, “You are your own ki…
There’s a wonderful scene in “Almost Famous” in which Philip Seymour Hoffman tells the teenage aspiring writer/protagonist, “I met you. You are not cool.&r… http://wiki.gilcommunity.com/blog/apple-iphone-and-shifting-coolness/

Apple, iPhone, and the Shifting of Coolness

There’s a wonderful scene in “Almost Famous” in which Philip Seymour Hoffman tells the teenage aspiring writer/protagonist, “I met you. You are not cool.” I’ve always loved that line, because I feel like what he was really saying was, “You are your own ki…
There’s a wonderful scene in “Almost Famous” in which Philip Seymour Hoffman tells the teenage aspiring writer/protagonist, “I met you. You are not cool.&r… http://wiki.gilcommunity.com/blog/apple-iphone-and-shifting-coolness1/

Improving Efficiency by Focusing on the Customer: Asia Pacific 2012 Marketing Priorities Survey Results

Marketers continue to be faced with the imperative to find ways to appeal to specific customer needs, keep costs down, and drive higher ROI. This focus on the customer has marketers reassessing their value propositions and customer segments—to target the …
Marketers continue to be faced with the imperative tofind ways to appeal to specific customer needs, keep costs down, and drive higher ROI. This focus on the customer has marketer… http://wiki.gilcommunity.com/blog/improving-efficiency-focusing-customer-asia-pacific-2012-mar1/

Open Innovation: It's More than Just a Buzzword

Would it surprise any of you to know that looking for the next big idea is a top priority for R&D executives—regardless of region, industry, or business model?
Would it surprise any of you to know that looking for the next big idea is a top priority for R&D executives—regardless of region, industry, or business model? Identifying … http://wiki.gilcommunity.com/blog/open-innovation-its-more-just-buzzword/

Improving Efficiency by Focusing on the Customer: Asia Pacific 2012 Marketing Priorities Survey Results

Marketers continue to be faced with the imperative to find ways to appeal to specific customer needs, keep costs down, and drive higher ROI. This focus on the customer has marketers reassessing their value propositions and customer segments—to target the …
Marketers continue to be faced with the imperative tofind ways to appeal to specific customer needs, keep costs down, and drive higher ROI. This focus on the customer has marketer… http://wiki.gilcommunity.com/blog/improving-efficiency-focusing-customer-asia-pacific-2012-mar/

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